About Us

More than just a fashion label. The key vision of Niloofar Fitness Fashion, led by Owner Niloofar Khazayel, is to empower ALL women.
Designed by women for women
The meaning behind the name Niloofar is Blue Lotus, Nymphaea or Water Lily, a female given name of Persian origin

I started this brand because I wanted to be able to create pieces that not only make you look amazing, but make you feel amazing.

This is a dream come true and just the beginning of something very special.
I hope you love each piece as much as I do.